For the sixth year running, Esprit partnered with UN Women Australia to support the 2018 campaign 'Leave No Woman Behind', which aims to raise awareness and help people empathise with the dangers women face in disaster, crisis, and conflict settings, especially under the cover of darkness.
For this campaign, I designed a window concept utilising the existing seasonal window structure, incorporating UN Women's colours and branding to create a visually engaging display that would attract customers from a distance. Additionally, I developed social media assets, a magazine article, a landing page, and an email newsletter to enhance the campaign further and drive customer engagement.
Image credit - UN Women Australia, Getty Images (Malala Yousafzai image) & Unsplash
